Published December 22, 2021 by WC Team

The Definitive List Of Holidays For Small Business Marketing

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Holidays should be much more than just Thanksgiving and Christmas for small companies. A calendar year has hundreds of holidays to offer, providing sufficient opportunities for marketing activities. 

If you’re a growing start-up and planning on marketing campaigns, capitalizing on holidays can be an excellent tool for you to reach out to your potential customers. 

Small company marketing should be innovative because you are competing not just with other small firms but also with worldwide brands. 

You can look to enhance brand recognition and increase your bottom line by finding a few small business holidays that coincide with your company's and customers’ interests throughout the year. 

How To Use A Marketing Calendar

National holidays are more popular than others. For example, you've probably never heard of Hat Day, but you surely know of Independence Day. 

Note how you see red roses and hearts everywhere around you on the 14th of February. Every florist and candy store owner decorate their stores in red and center their campaigns around Valentine’s Day: This is how one should utilize the holiday calendar for their use. 

However, some of the lesser-known national holidays may provide the finest marketing possibilities for small enterprises. On a minor national day, your marketing effort is less likely to be overwhelmed by a large corporation's massive marketing spend. So, you should plan smartly. Some strange national holidays make people smile, and the novelty element alone may earn you some mileage. And strange national holidays draw attention simply because they are strange.

Before you start making hashtags and running Facebook Ads based on the following small business holidays, you need to understand how to use a marketing calendar for your firm successfully.

It might include the following:

Various holidays may need different marketing techniques, which is why it's critical to prepare your campaigns ahead of time. 

Because every organization is unique, your marketing calendar should account for any online and offline marketing channels you want to employ. 

As you run several campaigns throughout the year, your marketing calendar will provide you with extra flexibility to test and measure outcomes depending on specialized or seasonal efforts.

10 Ways to Use National Holidays for Marketing

  1. In honor of the national day, put something on sale or provide a special bargain.
  2. Customers can be invited to spend a day with your team. It increases both groups' interest in your company. Take photos to commemorate the national holiday.
  3. Take the celebration to the internet. Upload photos to social media platforms such as Instagram, Facebook, Twitter, and Pinterest.
  4. Create blog material that highlights a national holiday, national week, or national month important to your business. You can publish the article on the day in question but post ahead of time, if possible, search engine traffic. For example, people may be looking on search engines before the holiday. Then, when the national holiday begins, publish another, connecting back to your first. 
  5. Use the correct hashtag to share that material on social media. You never know you could start trending on twitter. 
  6. In honor of the national holiday, have a party at your workplace.
  7. In celebration of the day, week, or month being celebrated, send information about the special offer to your email list and social media outlets.
  8. Make your deal known by posting signages at your physical location, if you have one.
  9. Incorporate a picture into your social media post. Superimpose the name of the national holiday, the date, and any pertinent hashtags on the image using a program like Canva or Picmonkey. People enjoy sharing photographs demonstrating their support for national holidays; thus, a correctly tagged image can enhance shares.
  10. Use the images, along with some background text about the occasion, in your next customer newsletter. Alternatively, you could utilize the images to make an engaging article for your company blog. Include a paragraph and a photo about your celebration and support on your website's About page as well. 

Key Small Businesses Holidays for Marketing Campaigns

Remember that key consumer buying holidays such as Black Friday, Cyber Monday, and, of course, Small Business Saturday should always take precedence over National Selfie Day. 

Here is a list of all holidays you need to know in order to plan your marketing campaigns. 

January 2021 

February 2021

March 2021

April 2021

May 2021

June 2021

July 2021

August 2021

September 2021

October 2021

November 2021

December 2021

The Bottom Line

All the above-mentioned holidays provide excellent marketing opportunities for small businesses, whether you're planning a social media blitz for Cyber Monday or blogging your way through the many, many holidays in October. 

Keeping an eye on the calendar might help your business score some additional business. You may even take a step further in inventing your own holiday if you believe something is lacking from this list of small company holidays. 

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