The Best Places To Advertise Your Business Online
When you begin to investigate all of the different avenues to market your business online, it may appear to be a jungle out there, but we're here to guide you through this congested (and sometimes confusing) world.
Regardless of how modest your budget is or how you decide to use it, allocating some of your advertising money to web-based marketing is always a wise choice.
According to Unbounce, people who come to your website via a sponsored advertisement are 50% more likely to buy your goods than those who visit it organically.
That's because, when done well, advertising is focused on the best demographic for your brand, and that audience is mostly very eager to buy. A perfect blend of what you’re looking for.
Google AdWords, now officially known as Google Ads, is the most popular online advertising platform for businesses where customer reviews are also available, which adds to the overall marketing of the product.
According to Emarketer.com, Google obtains the most digital ad expenditures in the country (about 37.2 percent in 2018, compared to 19.6 percent for its nearest competitors—Facebook and Instagram).
According to Google's Economic Impact Report for 2017, Google's market domination makes sense. The report said that "companies often gain an average of $2 in income for every $1 they spend on AdWords,” which represents the kind of positive impact Google Ads have on the overall sales of a product.
That's a significant return on your investment!
Microsoft's Bing operates on a paradigm identical to Google's, replete with bids, keywords, and a searchable advertising network.
Due to a specific deal with its parent firm, Verizon, ads are delivered on Bing, Yahoo, AOL, and other partner domains. Of course, Bing's reach is far narrower than Google's, but the fees are comparable.
Less competitiveness for hot keywords means cheaper costs, allowing your advertising funds to go further. According to AdEspresso, you can reach 66 million users who aren't reachable through Google using Bing, and you'll pay 2.5x less on your average CPC. Cool, isn’t it?
Furthermore, Microsoft Edge is the default online browser, and Bing is the default search engine for private PCs equipped with the Windows 10 operating system. Although the user has the option to adjust these settings, some do not. As a result, you may profit from a trapped audience who use the software for daily use.
Even though Facebook does not have the reach of Google or even Bing, it is a force in focused advertising.
Suppose you have a certain target in mind. In that case, you may downscale your Facebook advertising with incredible precision—for example, depending on a restricted range of unique hobbies or recent actions like if they're currently planning a vacation.
Best of all, Facebook is far less expensive than Google, specifically in popular types. In 2018, the mean CPC on Facebook was $1.72, while the average CPA was $18.
CPMs stayed around $10, a significant discount over Google's Display Network, allowing you to get your adverts in front of consumers and raise brand recognition without breaking the bank.
Even small changes in Facebook adverts, such as employing slideshow advertising instead of videos, will reduce expenses without reducing efficacy.
Facebook purchased Instagram in 2012, and the two networks' operations have subsequently merged.
Instagram ads can show in the user's feed or their Stories, but funded or branded content is significantly more popular on Instagram than any other site.
Branded content is quite active on Instagram because most Instagram users are between 18 and 34.
These two groups, known as millennials and post-millennials, are known to be skeptical of traditional advertising. Still, they are more willing to listen when their favorite celebrities recommend an item in what they perceive to be an honest manner.
A standard advertisement, for example, will not be sufficient. However, an Instagram post showing the celebrity using the product looks to be effective.
Why would you not market your B2B firm in places where rich, well-educated, high-level professionals spend their internet time? Go for it, because LinkedIn will help you grow your business immensely.
Sponsored ads or clips that eventually appear user-generated information within user feeds, advertising with a small photo that appears on the right-hand side of any page within the platform, and sponsored in-mail that sends personalized emails to a user's inbox are the most popular advertising options on LinkedIn.
LinkedIn advertising can also be targeted depending on the firm's size, the individual's title, the sector in which they work, and their location.
Aside from LinkedIn, Twitter is where the most affluent and well-educated individuals spend their time. These people appear to use LinkedIn for their professions and Twitter for everything else.
Twitter is a good location to invest some of your advertising money if your target market comprises people with college degrees who earn more than $75,000 per year. Twitter is, in some ways, the best of both worlds. Twitter, like Google, offers a keyword auction. However, the CPC might be surprisingly cheap due to a lack of competition.
It also has some of Facebook's precise targeting features, but without an expensive price tag.
You may, for example, target your advertisements to users who have recently used a certain phrase or hashtag in their tweets or who have engaged with other tweets that have.
That's extremely detailed, and it may result in you reaching the precise audience you're looking for. You may also retarget those who interacted with a certain tweet, which eliminates guessing whether they're interested in the issue.
As we've seen, your decision to choose your ideal platform is determined by your campaign's goals and budgets.
Although Google will cover all of your bases, you may discover that your money doesn't go very far. If your target demographic consists of American Gen Xers with disposable income, Bing may provide a lot more bang for your budget.
If you've cut down your target audience to a small, selected group, Facebook is the best option.
You'll still have to spend some money, but if you've set your criteria appropriately, you should get a good return on your investment.
If you're looking for the younger demographic, Instagram is the place to go, yet the expense of sponsored content there may drive your budget through the roof.
LinkedIn is by far the finest option for getting business-to-business leads at a reasonable price. And Twitter offers fantastic value, particularly if you're looking for a well-educated and well-to-do consumer.
To get the best out of your campaign, analyze your target audience, their presence on social media, and set a realistic budget. After considering these factors, choose the perfect platform for yourself, or go with more than one platform to attain your ultimate goal: maximum reach.