Overview: Small Business Marketing Statistics & Trends
Small company marketing statistics change and evolve simultaneously along with the technology and people that define them.
Small business marketing statistics can help whether you're a freelance marketer looking to stay on top of trends, a small company owner doing your marketing, or just a consumer looking to become more marketing-literate.
41% Of Local Businesses Depend Upon Social Media To Drive Revenue
Many companies rely on social media to generate income but still social media is sometimes regarded solely for its brand-awareness capabilities.
Just 3% of small firms (44%) depend upon social media to increase brand recognition according to Vendasta.
According to these figures, small company marketing via social media creates the nebulous value of brand awareness and cold hard revenue.
Both small company owners and marketers should note this altering attitude upon social media marketing.
74% Of Consumers Rely Upon Social Media To Guide Purchasing Decisions
Slightly under a quarter of customers use social media information to drive their shopping decisions.
Shoppers will examine comments and reviews upon social media before purchasing a product or service. A whopping 60% of customers connect with firms they've previously purchased from upon social media.
According to these small company marketing statistics, social media marketing is essential for getting new consumers and keeping existing customers pleased.
96% Of Small Businesses Use Social Media In Their Marketing Strategy
It should come as no surprise then that virtually all small businesses use social media as part of their marketing plan.
96% of small businesses use social media in some way or another as part of their marketing plan. On Facebook, for example, there are over 60 million active business pages.
So, if you're looking for a small company online, you'll almost likely find them on at least one – if not all social media platforms.
81% Of Shoppers Research Online Before Purchasing
Customers conduct extensive research online before making a purchase. Whether they buy online or in-store, 81% of customers will conduct internet research on the product or service before purchasing.
This suggests that more than a quarter of buyers receive useful context from the web's price, reviews, and general business information.
Please make certain that the facts they discover about your company will entice them to make a purchase rather than discourage them from doing so.
11% Of Small Businesses That Don't Have A Website Don't See Value In It
Although not everyone has embraced digital marketing yet. 11% of firms do not have a website on purpose.
These chosen but still very prevalent small company owners do not see the benefit of having a website for their small business.
It's worth thinking about no matter how bizarre it may seem to someone who has come on this website.
89% of small company owners questioned whether they have a website and agreed that creating a small business website is a worthwhile undertaking.
The Top Two Channels For Customer Research Are Online Reviews At 55% And
Company Websites At 47%
Small company websites are essential. Remember how we stated that customers do their homework before purchasing.
Omnichannel shoppers mostly rely on online reviews and especially on company websites. According to a survey, 55% of shoppers who study firms before purchase use internet reviews.
Business websites were a close second as the most-referenced resource with 47% of clients utilizing them in their omnichannel research.
91% Of Customers Have Visited A Store Because Of An Online Experience
More broadly, internet experiences in general drive customers through the doors of brick-and-mortar enterprises. 91% of shoppers said they visited a physical store as a result of their internet encounter.
Online interactions are powerful enough to bring people up and into small businesses for in-store purchasing experiences. For example, if a customer reads an online article about the business, engages with the business via social media or discovers the firm via a search engine.
61% Of Marketers Claim Their Biggest Challenges Are Generating Leads & Traffic
Overall, the majority of marketers claim that getting traffic and leads is their most difficult task.
Other less usual top marketing issues include:
- 21% find creating content for a worldwide audience difficult
- 39% have trouble demonstrating the ROI of marketing initiatives
- 25% are concerned with website administration while 27% are concerned with securing a sufficient budget
- 23% believe in marketing team training, 22% believe hiring top people and 24% believe identifying relevant marketing technology are their biggest challenges
- 8% find obtaining an executive sponsor tough
- Other issues can be sorted at 4%
75% Of Small Business Owners Think That Internet Marketing Is Very Effective Or Effective For Attracting New Customers
75% of small company owners believe it is at least effective. Despite the obstacles associated with digital marketing and the numerous resources required. Especially in recruiting new consumers.
And the statistics back up this typical notion of internet marketing. digital marketing is a juggernaut for online and brick-and-mortar small companies. As seen by the preceding small business marketing statistics.
46% Of All Google Searches Have Local Intent
Remember how fast and easily local intent searches turned researchers into in-store customers?
There's even more positive news for brick-and-mortar businesses. The local purpose is present in about half of all Google searches.
46% of all Google searches suggest that the searcher is looking for information on anything in their town.
Is your company's website optimized for local searches? Make a request to Google for indexing so that you may capitalize on this high-converting occurrence for your small business.
Email Marketing's Average ROI is 122%
It's no wonder, therefore, that email marketing is so popular among small firms. Email marketing has the best average return on investment of any marketing medium. With a 122 percent return on investment.
This is more than four times the ROI for social and paid promotion. Small company marketers rely on email marketing as it provides more value for money than any other medium.
Now that you've been acquainted with the small company marketing scene, what are your plans for the future?
We’d say: consider confronting the omnichannel purchasing phenomena.
If you have a physical location, improve your ratings and website. Or offer an in-person experience if you mostly operate online.
In any case, keep these small company marketing statistics in mind as you move forward to ensure that your tactics are as data-driven as possible.