Overview of Free Business Marketing
Marketing is essential for a successful business. Forbes claims that marketing is the most important thing in a business nowadays. As there is an innovation-fueled marketplace. But unfortunately, traditional marketing strategies like ads on social media have become outdated and expensive. One ad and it could cost you an entire month's profit. But small businesses can't afford to spend thousands of dollars on marketing.
So, we have compiled a list of free marketing ideas for you to try without having to break your bank account.
Free Or Inexpensive Small Business Marketing Ideas
- Develop a customer referral program
Word of mouth marketing is an essential marketing strategy. Studies show that consumers are more likely to visit a business if it was recommended to them by family or friends. Offer a discount or some other low-cost reward for referrals to family and friends. This can improve your marketing reach.
- Send out a customer satisfaction survey
Sending out customer satisfaction surveys is an efficient way to remind your customers that you exist subtly. And it also leaves an impression that you care about their feedback. Using the feedback from the surveys you can improve the customer experience. And make people want to come back again and again.
- Publish distributed content
Popular social media sites are extremely expensive for marketing and for reaching your target audience. But through some niche social media platforms like Reddit and LinkedIn you will be able to reach your target audience more easily without any cost.
- Engage in one-to-one marketing
It is a marketing strategy to improve customer loyalty by building a good rapport. Personalized interactions can do this with customers plus it may not cost anything. Although it is time consuming and therefore 1:1 marketing focuses on quality over quantity.
- Hold an online contest
Online contests are an easy way to gather potential customer data such as their email, phone number, address, etc. Moreover, it is a good way to spread the word about your company while just giving samples of your products or complimentary services as rewards.
- Develop an industry partnership
By partnering with businesses that complement yours without them being a competitor, you can execute joint projects such as events, contests, or giveaways. This will provide you both with access to each other’s customer base and expand your reach. Try searching different businesses using this directory.
- Try Guerilla marketing
This is a perfect way to catch people's attention and draw them to your business. Especially if you want a creative and interesting way to promote your business. For example, you can hire graffiti artists to create works of art for your business or paste stickers and posters (with permits) in busy areas.
- Host an event or class
- Hold business card drawings
- Send email newsletters
- Help promote or volunteer your time for a charity event
- Join a professional organization
- Create a business mascot to promote your brand
- Take a stand on a controversial industry topic
These days' politics and business go hand in hand. Taking a stand for what you believe in will help strengthen your existing customer base. And bring in more customers because they may also agree with your stance.
- Create a blog
- Invest in YouTube videos
- Manage your Yelp presence
- Start a client appreciation program
- Donate to or sponsor fundraisers and charities
- Build a presence on online forums.
- Consider vehicle branding.
If your business involves driving around then a simple way to market your business is to brand your car. First by adding your logo to your car then by just simply driving around town. People will become familiar with your business and are more likely to call or visit you.
- Attend local conferences
- Establish your social media presence
- Interact with customers and partner with influencers
- Host a webinar.
- Apply for business awards
- Offer free samples
- Celebrity endorsement
- Ego bait
By using content that promotes industry influencers on your website you can gain high visibility from your target audience. Especially if they mention you in their posts then people will become curious to know who you are and visit your social media pages.
- Invest in SEO
You can find many ways to make small investments into SEO strategies without spending more than you are willing to. For example, you can produce informative content for your readers. Just make sure your headers are eye-catching and readable. Plus optimizing listings can also help your business be more accessible online.
- Offer free samples
Offering a free sample or discounts on services and products can help your business gain new customers easily. People tend to be hesitant to try out a new product. But you can offer trials or samples. So, before they buy they can check if this is what they want. It is an inexpensive but effective marketing strategy to get your business on the radar.
- Tell a story with data or milestones
Publish how many customers you have in the news for example. "XYZ has over 5000 satisfied customers". Firstly, it's an ad in the news which will attract people. But moreover, people will know that you have satisfied customers. And that too a lot of them. Which will in return make them more likely to trust you more when they visit your business.
Getting Started With Free Small Business Marketing Ideas
There are many ways you can market even with a low budget. These creative marketing strategies will help you grow your customer base and your business. For even more details check out this page. You can try all these different methods and see which ones are best suited for your business. As there’s no going back once you get started.