Published November 27, 2021 by WC Team

10 Of The Best Ways To Promote Your Business On Social Media

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Knowing how to promote your own business on social media can be conflicting. It can feel like a hit or miss situation. However, social media marketing has become essential in recent years for small businesses. Especially due to the growth and popularity of different social media sites.

While there will be a lot of trial-and-error in trying to find the right marketing strategy for your business, there are tons of ways you can try initially.

We will explain and break down the 10 best methods you can try on your business’ social media page.

How To Promote Your Business On Social Media

According to Datareportal, We Are Social and Hootsuite's 2020 report ‘Social media users spend an average of two hours and 24 minutes jumping between eight social media and messaging apps every day,’ the most used social media platform is Facebook, then YouTube, and lastly Instagram.

There is a huge opportunity for small businesses to grow by promoting their business on social media properly. And to help ensure you make the most of your social media, we have put together a list of 10 ways you can promote your business.

While you're still setting up your profiles on various social media sites choose platforms that you think are most well-suited for your industry and business. After making your profile the next thing to do is to share it. You can do this through your physical store, website, email newsletter etc. People are more likely to visit your business or page if they see your profile frequently. 

Staying organized is one of the more tedious tasks while promoting your business on social media. More so if you are using a variety of channels. To make things easy you can try using a content calendar to help you plan and edit your posts. While you can also keep track of what to post when. Schedule your calendar according to your business needs depending on whether it is monthly or weekly. This will allow you to strategize your social media plans.

A great way to promote your business is by using internet trends. For example, you can capitalize on using hashtags. This will not only help you spread the word about your business but it will also help you with social media algorithms. As it will make it more likely for your post to be seen. You can even get your customers to participate in the trend and tag you on it.

After spending so much time and energy on your business branding you should incorporate that into your social media. It will help your different social media channels be more consistent. As well as help your customers understand your tone and vibe more clearly. 

Similar to our previous suggestion of taking advantage of trends you can also use a social media strategy called UGC or user generated content. You can implement this by sharing content created by their customers and followers (with their consent) on your business page. It makes it easier to highlight your brand. Plus, you can also showcase your avid fans and the large community of followers. Plus, on top of that people trust testimonials over brands. So, this is the perfect way to showcase your brand's testimonials.

While social media is a great way to share content about your business and promote it you can also use it as a customer service tool. A survey done by Sprout Social showed us that 90% of respondents directly communicated with a business through social media. So, by simply responding to customers' questions and queries you can increase your customer retention. As well as improve your customer service.

A big strategy in social media marketing is working with influencers. Big brands work with A list celebrities like the Kardashians or the Hadids. But that doesn’t mean a small business can’t try this marketing method. You can try working with micro-influencers. These are people with at least 5000 followers so they are usually very willing to collaborate with small businesses. 

Social media platforms encourage and promote pages with incredible visuals including videos, pictures, or infographics. Depending on your business, industry and the branding that you have chosen you can figure out what works best for you. To get a better idea of what to post you can go through hashtags related to your business and see what stands out.

A great way to promote your social media profiles is to host giveaways or have discounts only available through social media. It is an easy way to find out how successful your social media and marketing campaigns have been. Plus, it would increase your sales. And the giveaways would create a huge buzz within your target audience. As well as give your audience an incentive to engage with the brand.

Probably the easiest way to promote your business on social media is through paid advertisements. Facebook, Instagram, Twitter and other social media platforms offer paid ads that can target the specific audience you want. But these campaigns can be expensive. So, you can try looking for the best small business loan lenders who offer to fund for marketing purposes.

The Bottom Line

The key to successful social media marketing is creativity. Trends come and go frequently, so don't be afraid to represent your brand as you want. Take your time finding what works best for you. Then work your way up. It may take some effort, money and time but it will help you in the long run.

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