Advertiser Disclosure

Top 9 Blogging Statistics Marketers Need to Know for 2022

As blogging has proven to be a very affordable marketing method, we give you some advice through statistics, to help yourself with your blogging journey to create high quality content.

Tamara Cohen
Tamara Cohen
June 24, 2022

Many or all of the products featured here are from our partners who compensate us. This may influence which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own.

Most business owners know the importance of having a business blog. After 2020, the importance of having an online presence has just grown exponentially. Blogging is an easy way to gain website traffic and publicity. Plus, it may even generate sales—if done correctly. There are so many statistics about business blogging. We have chosen the 9 most interesting and most applicable from which you can learn a few things.

1. Nearly 80% of Businesses Use Blogs As A Marketing Tool

Nearly 80% of businesses use blogs as a marketing tool. It's not a surprise since just over 42% of Americans between the ages of 18 and 49 read blogs. That is a sizable portion of the market population so it is no surprise that this is a very effective marketing strategy. Around 55% of marketers have even stated that their main priority is blogging. When asking bloggers what kind of results they have had while using blogs for marketing over 54% responded by saying that they had average results. Nearly 25% stated that they had strong results. 

2. Blogs Can Improve Your Conversion Rate By 6 Times

There is a significant difference in the conversion rate between businesses that use blogs versus those that don't. Companies without content marketing expect about a 0.5% conversion rate for purchases from site visits. Companies with content marketing have an average conversion rate of around 2.9%. This is noticeably larger than without blogging. Those marketers who blog can generate up to two thirds more leads than marketers who don’t blog.

“It's not just small businesses that benefit from blogging. Even big companies reap the benefits of blogging”

3. 50% Of The Top 200 Fortune Companies Maintain Blogs

It's not just small businesses that benefit from blogging. Even big companies reap the benefits of blogging. Companies like Tesla, Amazon, Netflix and more all have a very strong internet presence. This shows how important blogging is regardless of the size of your business. Knowing these facts puts into perspective how social media websites like Tumblr, Squarespace and WordPress alone have over 440 million blogs. These are just the three main blog hosting services. There could be so many more blogs than we could imagine if you consider other blogs. Check out businesses around you and compare their blogs to see their marketing strategy. Here’s a resource to locate local businesses in your area.

4. A Blogger Who Spends Over 6 Hours Writing A Post Reports Up To 31% Improved Results

The key to marketing is quality over quantity. An average blogger spends approximately three hours and 55 minutes writing a post. However, bloggers who spend at least six hours writing a post have reported 31% better results. Consumers want good quality information, meaning content creators have to become more and more competitive for a space in the marketplace; and since blogging doesn't come with too many costs, marketers are 13 times more likely to see a positive ROI. As opposed to other costly forms of digital or traditional marketing, blogging has the potential to drive leads into your sales funnel at a lower cost per click.

5. Successful Bloggers Usually Conduct Their Own Private Research

More successful bloggers that earn over $50,000 in a year. They are more likely to conduct and publish their research and case studies. They are also more likely to publish videos, interviews and to have a podcast. Since bloggers tend to conduct their own research, the quality of their research may come into question, so it’s imperative that the blogger always cite resources in their articles. It’s also worth noting that bloggers have the ability to influence opinion on certain topics by spinning articles with specific or controversial points of view. This can of course benefit the blogger or the brand that they’re representing depending on the quality of their article. Should the SERPs believe the blogger is an authority on the matter, the article should rank higher in Google/Bing results making lead conversion even cheaper.

“While ads are important, they are not nearly as effective or significant as content is”

6. 70% Of People Prefer Articles To Ads

With over 409 million people looking at blogs every month it is safe to say that consumers like blogs. In fact, 70% of people say that they prefer reading articles over looking at ads. While ads are important, they are not nearly as effective or significant as content is. Blogs help consumers feel like they have a relationship with the company and know what they're getting. Additionally, 90% of customers find custom content useful. 82% feel that it increases their confidence in the company.

7. You Get 94% More Views With Pictures

The article must be easy to read. Too much information can overwhelm the reader so it is important to add pictures and visuals. A blog post with a picture is 94% more likely to get more views. This statistic shows that adding pictures to your blog post is a highly effective marketing strategy for your campaigns. The visual content will help you get more shares and likes on social media and make it easier to understand the content. The top-performing blog posts have 10 pictures in their articles yet only 3% of bloggers do it. 

8. The Average Blog Post Is 1,236 Words

Even though the average number of words has been increasing every year. It is expected to rise. Data shows that 43% of readers only skim through blog posts. This means it is important that your post is captivating and informative so that the reader is hooked. Long form posts are more likely to get shared since they have the most information. But once again most readers would skim through it and end up missing the essence of the post. So here it is important to weigh the pros and cons of having short and long form posts. 

9. 70% Of Successful Bloggers Promote Their Content

Since blogging has become so competitive it is getting more difficult to get clicks from google and social media. Half of the bloggers claim that it has gotten harder to get traffic from Facebook in the last two years. While almost 20% say it's gotten harder to get it from Google.

The difference between an average blogger and a successful one is that a successful blogger proactively promotes their blogs. Nearly 70% of bloggers earning above $50,000 per year self-promote compared to only 14% of average bloggers. If you’re in need of an editor, or find yourself needing assistance in writing your blog, you may benefit from consulting a freelancer for help with your blog.

Bottom Line

Blogging has proven to be a very affordable marketing method—compared to advertising—all the while allowing businesses to reap identical benefits. Use the advice given in these statistics to help yourself with your blogging journey to create high quality posts to share on Google and other social media platforms. Depending on your business type, target audience, and business model, your business blog will have to adapt and evolve to eventually become effective. If you’re still on the fence about starting a company, use a blog to flesh out your ideas. What you may notice is that other entrepreneurs or bloggers may add opinions in the comments section that help shape your business plan. 

User Generated Content Disclosure